1. Whatsapp For Internal Communications
At my web design company Nsly Digital, whenever we tried to implement internal communication tools it never worked well than WhatsApp did.
People are reluctant to learn new things.
The best thing about WhatsApp is that almost everyone uses it and it does not require any formal training. And you do not need to ask the team to check message sent. They use it daily for their communication.
We got groups for different departments to instantly communicate about projects, sale, ect. So we do not need to send emails all the time. Also helps to communicate with our freelancers in remote areas.
Myself I am a big fan of WhatsApp web, it help me to type message fast and easily using the web browser.
2. Whatsapp For Customer Communication
No one appreciates phone calls from unknown number let alone calling at the wrong time. But people are more likely to respond to personal messages.
3. Whatsapp For Customer Support
WhatsApp could be a great tool for customer support simply because of its wider reach. Your customers would always prefer to send you a message over WhatsApp rather than calling a help-desk number or sending a ticket.
Afrihost, a web hosting company uses WhatsApp for customer support.
Our sister company Insly Host, a web hosting company uses WhatsApp for customer support.
Lamus Web Design offers web design consultation on WhatsApp.
There are even more businesses like Lamus and Insly Host that uses Whatsapp to easily communicate with their clients – sale, support and more.
4. Whatsapp For Marketing & Promotion
You can use Whatsapp to send images, audio, file, short video clips of your products & services to anyone across the world and the open rate is higher than the one of email and SMS.
Not encouraging you to spam your customers or potential clients. Ideally, use it on your current clients. Surely you hate messages from unknown numbers, I too.
Check inspirations online on how other brands are using WhatsApp for marketing.
5. WhatsApp For Feedback
Instead of calling customers for feedback, you can create creative and entertaining questionnaires that will deliver answers that are relevant to your business. This is marketing research at its best, and it is free.
With the feedback you receive from your customers, you can respond to their requests and improve the products and services you provide.
Offer rewards with special offers and cou[pons to encourage future engagements, brand loyalty and long term customer retention.
6. WhatsApp for Special Access
The instant interaction capability of Status means you can provide special access to events you are hosting and send a live feed.
If you have a special guest chef in your restaurant, a musician in your club, you can share this news with your audience.
7. WhatsApp to Demo Your Products
Whether you manufacturing your own products or just sell them as a retailer, you can demo them on Status and let your group know when you have a new item in your inventory.
Even if the customer doesn’t need this particular product now, knowing it is available, what it does, and how to use it will keep the product — and your business — top of mind when the time comes to buy.
8. WhatsApp for Give Aways
I’ve started seeing more and more small businesses using WhatsApp to announce new offers or send birthday and holiday wishes to their customers.
At Nsly Digital, we use WhatsApp’s calling feature to talk with our international customers.
9. WhatsApp for Collaboration
By collaborating with nearby businesses and partnering with influencers, you are increasing the number of groups to which you belong.
They don’t have to be in the same industry. But with Status, you can become part of all these conversations.
Even if members of the other groups aren’t interested in your product or services, they might mention you in conversations on WhatsApp or other social media platforms.
10. WhatsApp for Creating & Targeting Groups
Your small business probably specializes in a particular product or service, and by creating or targeting groups in WhatsApp that are interested in related topics, you can increase your customer base or even being known that you around when they ready to purchase.
If you have created video content and provide live-support, members will share it with contacts that are outside of the group. This can lead to more users consuming the content, joining the group and eventually even becoming customers.
11. WhatsApp for Creative Usage
Businesses have built new businesses using WhatsApp as a platform and some are using it to grow their business in a cost-effective manner.
Let’s look at some creative usage of WhatsApp that might give you a few ideas for the next project.
Food Ordering Using WhatsApp
Medical Consultation using WhatsApp
Government Services using WhatsApp
Request services using WhatsApp