WhatsApp prides itself on having “no ads, no games, no gimmicks,” but can still use the service to sell your product or services.
How do you use WhatsApp to help your business?
In countries where SMS messaging are less accessible or more expensive, WhatsApp is widely popular. Users rely on it to get in touch with family and friends internationally, and it’s a way around sky-high cell-phone bills.
By enabling messaging functionality between businesses and prospective customers, that communication can be even closer and as immediate as a text message. Some businesses have put their WhatsApp numbers on advertisements and websites, letting their prospects know they can be reached using the application.
Some might be unsettled by the prospect of fielding customer questions’ with their thumbs, but WhatsApp also added voice-call functionality in their application, which will make it competitive with services such as Skype, as well as wireless networks in the near future.
WhatsApp is hardly the death knell for other means of communication. Responding to a deluge of queries using the application might not be the most ideal or sustainable way to conduct business.
And if you’re into SMS marketing, you should know that mass-messages are capped off at 50 recipients, though some entrepreneurs have found ways around it using third-party services (at a price).
Bottom line? WhatsApp is probably not a be-all, end-all solution to social-media marketing, but it’s only a dollar a year. You never know how many new customers you’ll connect with.